The story behind Sugar Beats is a simple one. We felt there was a big gap between the music available for our kids and what we'd prefer hearing. Our kids didn't necessarily need babyish folk songs to be entertained. And since parents are listening too, why not re-record songs that parents love-songs from the 60s 70s and 80s? Keeping it hip, funky and high-quality for grown-ups, we knew that kids could be drawn in by using kids voices to sing along.